By drafting the General Data Protection Regulation (GDPR) in January of 2012, the European Commission opened the floor for four years of intense debate on the practicality and interpretation of the new regulation.
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‘B2B Marketing’ Category
Amidst the turbulence within the EU of late, a critical piece of legislation has arisen that threatens conventional marketing practices as we know them.
According to analysis from marketing data firm Smart Insights, Google’s first page steals over 90% of all the clicks that happen on the search results pages.
It’s no secret that networking is a key to successful and sustained business.
If you associate social media with B2C brands, you’re not alone! That said, the use of B2B social media marketing is increasing at a rapid rate.
B2B marketing is infamous for changing swiftly. Staying up to date is a matter of improving your marketing strategies through regular research.
It’s a common misconception that B2B marketing campaigns are dry, dull and often littered with industry jargon
Marketing Innovation. Business Adaptability. There’s a famous Darwin quote…
Lead generation sits at the heart of many of our customers’ marketing strategies. The need for leads is what drives their sales and marketing funnel which, ultimately, is the foundation of their business growth.
It’s no secret that digital exposure matters more with every passing year.
With the text for new EU General Data Protection Regulation (EU GDPR) legislation agreed, it’s time for marketers to take action in preparation for the changes.
B2B marketers could be missing out on the acquisition of valuable additions to their marketing pipeline, according to data from Google this month.
Did you know that a simple text ad is often the most effective for B2B marketing campaigns?
Researching and choosing keywords for your B2B marketing campaign might seem a straightforward exercise. We all think we know our own businesses well enough to choose exactly the right keywords.
It is said that Millennials, or Generation Y, are the most valuable demographic of all. For those who aren’t familiar, the is the demographic that encompasses people born between 1980 and 2000.
Converting website visits into sales – it’s what we all strive for but frequently we can be disappointed with the results.
