“Any sufficiently advanced technology is indistinguishable from magic.” – Arthur C. Clarke.
Archive for the
‘Paid Search’ Category
The internet has become the cornerstone of our global culture, but it seems only a short while ago that some households didn’t have the internet at all, let alone internet-enabled mobile devices.
Pay Per Click continues to evolve. Advances in the targeting of ads combined with improvements to campaign management have meant that campaigns are becoming ultra relevant, even in a business to business scenario.
A vast majority of successful B2B businesses use Pay Per Click (PPC) and paid search advertising to build on their lead generation efforts and capture the attention of potential buyers at a time when they’re most likely to buy.
According to analysis from marketing data firm Smart Insights, Google’s first page steals over 90% of all the clicks that happen on the search results pages.
Available today, there are a number of important innovations in the world of Google Ads which take B2B marketing to a new level. We’ve taken the time to summarise the top three in this short article.