Supporting a multimillion-pound IT bid using account-based marketing to build brand awareness and trust...

The Client

Fujitsu is arguably the UK’s leading IT service provider, supporting thousands of businesses and public sector organisations with IT transformation and technological change.

Our Strategy

Fujitsu commissioned QliQ to deliver an 8-month account-based marketing campaign to build relationships and drive awareness of their brand proposition. Working with our video content agency partner, we delivered personalised one-to-one communications using video, email, lead scoring and dedicated landing pages.  The results were undeniably positive: 233 high-value prospects were reached and 52 prospects – all at decision-maker level – engaged with the content we produced.


QliQ‘s campaign efforts generated 800 email opens and reached 233 director-level prospects, 51 of whom engaged directly with the campaign.


director-level prospects reached


CTR and over 800 emails opened


director-level prospects engaged


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