Fujitsu is arguably the UK’s leading IT service provider, supporting thousands of businesses and public sector organisations with IT transformation and technological change.
How QliQ supported a multimillion-pound IT bid using awareness marketing to build brand awareness and create trust
Fujitsu commissioned QliQ to deliver an 8-month influencer campaign to build relationships and drive awareness of their brand proposition. Working with a video content agency partner, QliQ developed a multichannel campaign using video, email, lead scoring and dedicated landing pages. The results were undeniably positive: 233 high-value prospects were reached and 52 prospects – all at decision-maker level – engaged with the content we produced.
QliQ‘s campaign efforts generated 800 email opens and reached 233 director-level prospects, 51 of whom engaged directly with the campaign.
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