527 qualified leads and a 30% improvement in conversion rate for leading B2B tech supplier QinetiQ...

The Client

Headquartered at Farnborough in Hampshire, QinetiQ is a security and defence technology company that works with consumer names like Volkswagen, BT, HMRC and Vodafone.

Our Strategy

QinetiQ chose QliQ to build a new website and deliver a multi-channel marketing strategy to drive new-business enquiries. A messaging workshop at the start of the project determined the approach we would take to build a new 300-page corporate website and, subsequently, a complete overhaul of the client’s marketing strategy.

Our multi-channel campaign included content creation, organic SEO, paid search, YouTube and LinkedIn ads. These channels helped QinetiQ reach new buyers at a fraction of the cost of their previous digital marketing efforts. In its first twelve months, the campaign saw a 30% improvement in conversion rate, 527 new-biz leads, 120k site visits and 1.4m views of content.


QliQ‘s strategy provided the client with a scalable campaign foundation for growth. The campaign generated 1.4m views, 120k site visits and 527 new enquiries.


new leads generated


views of content and ads


site visits from campaign efforts


Want to know the full strategic approach we took to achieve these results? Request the complete case study below or call us on 01635 800868 to find out more. We're a friendly bunch...