How QliQ generated 527 qualified leads and a 30% improvement in conversion rates for QinetiQ

The Client

Headquartered at Farnborough Airport in Hampshire, QinetiQ is a security and defence technology company that works with consumer names such as Volkswagen, BT, HMRC and Vodafone.

The Strategy

QinetiQ chose QliQ to deliver a new website and multi-channel marketing strategy to generate awareness and drive new enquiries. A messaging workshop determined the approach we would take to build a new 300-page corporate website and subsequently a complete overhaul of the client’s marketing strategy.

Our multi-channel campaign, which included content creation, organic SEO, paid search, YouTube and LinkedIn ads, helped QinetiQ reach new buyers at a fraction of the cost of their previous digital marketing efforts. In its first twelve months, the campaign generated a 30% improvement in conversion rate, 527 leads, 120k site visits and 1.4m views of content.


QliQ‘s strategy provided the client with a scalable campaign foundation for growth. The campaign generated 1.4m views, 120k site visits and 527 new enquiries.


new leads generated


views of content and ads


site visits from campaign efforts


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