How QliQ generated 527 qualified leads and a 30% improvement in conversion rates for QinetiQ

The Client

Headquartered at Farnborough Airport in Hampshire, QinetiQ is a security and defence technology company that works with consumer names such as Volkswagen, BT, HMRC and Vodafone.

The Strategy

QinetiQ chose QliQ to deliver a new website and multi-channel marketing strategy to generate awareness and drive new enquiries. A messaging workshop determined the approach we would take to build a new 300-page corporate website and subsequently a complete overhaul of the client’s marketing strategy.

Our multi-channel campaign, which included content creation, organic SEO, paid search, YouTube and LinkedIn ads, helped QinetiQ reach new buyers at a fraction of the cost of their previous digital marketing efforts. In its first twelve months, the campaign generated a 30% improvement in conversion rate, 527 leads, 120k site visits and 1.4m views of content.

THE RESULTS

QliQ‘s strategy provided the client with a scalable campaign foundation for growth. The campaign generated 1.4m views, 120k site visits and 527 new enquiries.

527

new leads generated

1.4m

views of content and ads

120k

site visits from campaign efforts

FIND OUT MORE

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