527 qualified leads and a 30% improvement in conversion rate for leading B2B tech supplier QinetiQ...

Headquartered at Farnborough in Hampshire, QinetiQ is a security and defence technology company that works with consumer names like Volkswagen, BT, HMRC and Vodafone.

QinetiQ chose QliQ to build a new website and deliver a multi-channel marketing strategy to drive new-business enquiries. A messaging workshop at the start of the project determined the approach we would take to build a new 300-page corporate website and, subsequently, a complete overhaul of the client’s marketing strategy.

Our multi-channel campaign included content creation, organic SEO, paid search, YouTube and LinkedIn ads. These channels helped QinetiQ reach new buyers at a fraction of the cost of their previous digital marketing efforts. In its first twelve months, the campaign saw a 30% improvement in conversion rate, 527 new-biz leads, 120k site visits and 1.4m views of content.