Creating relevant, valuable content and a targeted delivery strategy is the raison d’être of good content marketing, and it’s where we do the heavy lifting for you.
Content marketing is often overlooked when it comes to B2B. But the results speak for themselves: in the past year alone, 77% of businesses have included content as a core part of their overall marketing strategy. So how can you harness the power of content marketing and why does it work so well?
Content marketing’s real joy is that it puts you in front of your audience in a more organic way. They’re less likely to reject your message if it’s contained within content that interests them.
But content marketing is a balancing act. You can’t just pander to the masses and expect to hit your target; you need to take aim.
That’s why our content marketing service includes research into your audience, as well as the topic. Market analysis helps us to find the subjects and content formats that fit your audience the best, and a delivery plan ensures that we reach them. And whether their preferred channels are LinkedIn, Twitter, Google or direct email, we’ll hit the mark.