Dods is widely regarded as the most respected provider of political intelligence and data, serving public affairs professionals at over 950 global brands from their HQ at The Shard in London.
How QliQ delivered 279 qualified leads and new-business pipeline opportunities worth £2m.
QliQ was chosen to create and manage a B2B marketing framework to generate new qualified leads and product trials requests, and to amplify Dods’ online presence. To achieve this, we created a content marketing calendar which was delivered over several months using LinkedIn, Google Ads, search, email marketing and remarketing. The campaign achieved 1.5m ad impressions, generating 9,000 visits to the campaign landing pages we created for the client.
QliQ's campaign efforts generated 279 marketing-ready leads and 48 requests for a product trial. This resulted in a total potential business pipeline of £2,023,000.
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