Spelt 'QliQ', pronounced 'click' (we just wanted to sound edgy)

Nestled in the heart of the Thames Valley, we are headquartered in the historic market town of Newbury in Berkshire. Our team operates from Newbury, London and as far as New York.

The journey began in 2012 when co-founders Alex Croucher and Shelwen Elliott formed QliQ (then known as Croucher Edwards). The goal: to help B2B companies achieve extraordinary results through highly effective marketing initiatives supported by the best third-party marketing tech.

We grew fast, moved into larger premises and got an office dog. Then we got another office dog. And here we are.

In that time, we’ve been lucky enough to work with dozens of delightful B2B companies both large and small. The ones you might’ve heard of include Bupa, Boots, Pearson Publishing, VMware and Fujitsu.

B2B marketing and digital transformation are in our DNA. Our ethos is about creating memorable moments and measurable results.

We’re proud to be highly specialised yet impartial consultants who are, most importantly, driven by results.

Meet Our Marketing Bods

A full stack of B2B marketing nerds (and an office dog) working with B2B tech, software, cybersecurity, services and manufacturing companies.


Situated along the canal in the centre of Newbury, we are less than an hour from London, Oxford, Bristol and Southampton. Our office is a short walk from Newbury's main train station. Travelling by car, we are located four miles from the M4 and A34 (onsite parking is available).