Generating leads using LinkedIn marketing can be a time consuming task, but now there’s an easier way: LinkedIn Conversation Ads.
Search and video are often viewed as two independent B2B marketing channels. Many believe they require very different strategies, varying creative and even separate agencies.
We know that the B2B marketing funnel is about moving a prospect fluidly from awareness through to interest, desire and finally action, be that purchase or enquiry.
Remarketing is powerful for B2B marketing – profoundly so. It squeezes every last drop of value out of website traffic to boost conversions and improve sales, both on and off site.
Gravy, baby. It’s a Christmas staple, usually made from meat (or other appropriate vegetarian alternative), spice, oil and a thickening agent like flour to bring it all together.
As B2B marketers, we’re often guilty of spending too much time planning how to execute our campaigns that we neglect a fundamental element of what makes them successful: the value proposition.
Disruptive. Innovative. Two words that have been used to describe the ever-changing state of B2B marketing in 2018, but what do these words mean in practical terms?
The internet has become the cornerstone of our global culture, but it seems only a short while ago that some households didn’t have the internet at all, let alone internet-enabled mobile devices.
Headlines are awash with stories of targeted advertising. Phones seem to listen to us as we shop, and our Facebook feeds are flooded with curiously creepy ads that seem to know what’s on our mind as we browse so mindlessly!
Pay Per Click continues to evolve. Advances in the targeting of ads combined with improvements to campaign management have meant that campaigns are becoming ultra relevant, even in a business to business scenario.
By drafting the General Data Protection Regulation (GDPR) in January of 2012, the European Commission opened the floor for four years of intense debate on the practicality and interpretation of the new regulation.
A vast majority of successful B2B businesses use Pay Per Click (PPC) and paid search advertising to build on their lead generation efforts and capture the attention of potential buyers at a time when they’re most likely to buy.
According to analysis from marketing data firm Smart Insights, Google’s first page steals over 90% of all the clicks that happen on the search results pages.