Finding and reaching new buyers isn’t rocket science, but sometimes it feels like it. Fortunately, 71% of B2B buyers start their purchasing journey with a search. This makes them simultaneously easier to pitch to and harder to win.
The problem is that a lot of B2B companies haven’t got the knack of seizing these opportunities. Either their campaigns are poorly optimised, their landing pages just aren’t gripping enough or they’re even investing in the wrong keywords.
On the most basic level, the goal of Search Marketing is to ensure that you appear at just the right moment, and your website journey entices them to take action.
We achieve this through multiple channels, fully customised to suit you and your market, but typically we use a combination of Google, LinkedIn and YouTube, and remarketing which gently persuades customers towards a purchases decision.
Think our B2B Search Marketing methods could work for your next campaign? Give us a call.