488 new-biz enquiries at an average cost of £47 for a leading commercial HVAC company...

The Client

Royale is a nationwide provider of commercial refrigeration and air conditioning solutions. Located in the Thames Valley, the company has been a leader in the UK’s HVAC industry for over thirty years.

Our Strategy

Royale chose QliQ to build a cost-effective lead generation campaign to drive new-business sales enquiries. Our first task was to research the market and understand how users searched for commercial HVAC services online. We created thirty dedicated landing pages for each of Royale’s services in each of the key locations they serve.

With the dedicated campaign landing pages in place, a Google Ads search campaign was launched alongside a remarketing campaign targeting site visitors who did not convert on their first visit. The campaigns generated 7,600 clicks and 488 new enquires for the client at a cost of £47 per enquiry.


QliQ's campaign efforts generated 488 new-business enquires between April 2019 and June 2020. The average cost per enquiry was £47.


new-business enquiries


average cost per enquiry


clicks to dedicated landing pages


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