If you associate social media with B2C brands, you’re not alone! That said, the use of B2B social media marketing is increasing at a rapid rate.
Lead generation sits at the heart of many of our customers’ marketing strategies. The need for leads is what drives their sales and marketing funnel which, ultimately, is the foundation of their business growth.
With the text for new EU General Data Protection Regulation (EU GDPR) legislation agreed, it’s time for marketers to take action in preparation for the changes.
B2B marketers could be missing out on the acquisition of valuable additions to their marketing pipeline, according to data from Google this month.
Available today, there are a number of important innovations in the world of Google Ads which take B2B marketing to a new level. We’ve taken the time to summarise the top three in this short article.
Researching and choosing keywords for your B2B marketing campaign might seem a straightforward exercise. We all think we know our own businesses well enough to choose exactly the right keywords.
It is said that Millennials, or Generation Y, are the most valuable demographic of all. For those who aren’t familiar, the is the demographic that encompasses people born between 1980 and 2000.