“Any sufficiently advanced technology is indistinguishable from magic.” – Arthur C. Clarke.
Archive for the
‘Paid Search’ Category
The internet has become the cornerstone of our global culture, but it seems only a short while ago that some households didn’t have the internet at all, let alone internet-enabled mobile devices.
The BrandZ Top 100 Global Brands report has just been released and it’s revealed some stark findings
B2B companies are fortunate to have a wide range of channels available for advertising and reaching their audiences. This is a benefit and a curse!
Pay Per Click continues to evolve. Advances in the targeting of ads combined with improvements to campaign management have meant that campaigns are becoming ultra relevant, even in a business to business scenario.
A vast majority of successful B2B businesses use Pay Per Click (PPC) and paid search advertising to build on their lead generation efforts and capture the attention of potential buyers at a time when they’re most likely to buy.
According to analysis from marketing data firm Smart Insights, Google’s first page steals over 90% of all the clicks that happen on the search results pages.
Did you know that a simple text ad is often the most effective for B2B marketing campaigns?
Available today, there are a number of important innovations in the world of Google Ads which take B2B marketing to a new level. We’ve taken the time to summarise the top three in this short article.
