Services:LinkedIn Outreach, LinkedIn Ads, Landing Pages
QliQ drove high-value traffic from LinkedIn to dedicated landing pages. Our campaigns helped NCR grow their sales pipeline and build brand awareness within a refined target audience at a lower cost per enquiry than other marketing initiatives.
As a global leader in point-of-sale technology to the retail and hospitality sectors, NCR’s clients include famous brands such as YO! Sushi, Burger King and Little Chef.
QliQ was chosen to deliver a digital lead generation campaign to drive qualified leads and improve awareness of NCR’s ePOS solutions.
We created a multi-channel campaign encompassing LinkedIn Outreach and LinkedIn Ads supported by dedicated landing pages.
To support this our team built a lead-generating micro-website featuring video case studies and product information. A content delivery system was added for users to download the free digital content offered through LinkedIn. This was supported by a newsfeed campaign, targeting non-converting prospects with ads about NCR’s offering in the LinkedIn newsfeed.
A LinkedIn Ads campaign was launched, targeting decision makers at large restaurant chains. Using content-led approach, which included a downloadable industry trends guide, we raised awareness of NCR’s product offering through subtle promotional messages.
In its first quarter the campaign achieved:
- 2m ad impressions
- 10,000+ site visitors
- 140 new qualified leads
- Dozens more eBook downloads from qualified prospects
QliQ continues to work closely with NCR’s marketing team, managing all aspects of their digital lead generation initiatives in the UK. For more information on how we can help you achieve the same results, call our team on 01635 800868 or contact us here.