Services:YouTube Ads, Q Marketing Automation, Account-Based Marketing
QliQ delivered an 8-month multi-channel influencer campaign to help Fujitsu build relationships with key C-level decision makers. Supported by a targeted creative and Q Marketing Automation technology, the campaign achieved notable results within weeks.
As one of the UK’s largest IT and communications service providers, Fujitsu supports thousands of private and public sector organisations with their IT challenges.
Fujisitu chose QliQ to deliver an influencer campaign with the goal of building relationships and driving awareness of their proposition. Partnering with a video production agency, we developed a campaign to target decision-makers from large government organisations.
Delivered through multiple channels including YouTube ads, and with the help of Q Marketing Automation and a dedicated micro-website, we launched the eight-phase campaign.
A video mini-series demonstrated how Fujitsu’s technology provides efficiencies and cost savings. Prospects were contacted individually by email enticing them to watch the latest video, opening up that all-important opportunity to interact. As the campaign evolved, individual ‘lead scores’ were applied to each prospect based on their levels of engagement.
The campaign achieved significant levels of awareness and engagement in a tightly refined target audience, with engagement metrics fed back to Fujitsu through regular monthly reporting. The client’s sales team used this information to grow their sales pipeline.
The campaign achieved:
- 800+ emails opened
- Average 10% click-through rate
- 233 director-level prospects reached
- 51 new director-level opportunties
QliQ continues to work closely with Fujitsu on delivering similar marketing initiatives. For more information on how we can help you achieve the same results, call our team on 01635 800868 or contact us here.