Services:LinkedIn Marketing, Dedicated Microsite, Marketing Automation
QliQ delivered an 8-month B2B outreach campaign to help Fujitsu build relationships with director-level IT decision makers. Using an account-based marketing strategy, custom messaging was created for each prospect group, enabling the campaign to achieve positive results within weeks.
Fujitsu is one of the UK’s largest IT and communications service providers, supporting thousands of private and public sector organisations with their IT challenges.
QliQ was chosen by Fujitsu to deliver an awareness campaign to build relationships and generate leads. Partnering with our preferred video production agency, we developed an account-based marketing strategy targeting IT decision-makers at large public sector organisations.
Delivered through LinkedIn and supported by a dedicated microsite, the campaign was delivered in monthly phases over eight months. Pardot marketing automation was used to track lead engagement and progress.
A video mini-series demonstrated how Fujitsu’s solution could provide improved efficiency and cost savings. Prospect outreach was used to connect with decision-makers and entice them to watch the latest video mini-episode, creating that all-important opportunity to start a dialogue.
As the campaign evolved, engagement scoring meant that we were able to measure the interest of each prospect based on their actions. This information was fed back to Fujitsu through regular reports notifying their sales team when a prospect became a lead.
The campaign achieved significant levels of awareness, engagement and interest in a tightly defined target audience:
- 800+ messages opened
- 10% click-through rate to campaign website
- 233 director-level prospects reached
- 51 new director-level opportunities created
QliQ continues to work closely with Fujitsu on delivering similar marketing initiatives. For more information on how we can help you achieve the same results, call our team on 01635 800868 or contact us here.