Fujitsu is arguably the UK’s leading IT service provider, supporting thousands of businesses and public sector organisations with IT transformation and technological change.
Supporting a multimillion-pound IT bid using account-based marketing to build brand awareness and trust...
The Client
Our Strategy
Fujitsu commissioned QliQ to deliver an 8-month account-based marketing campaign to build relationships and drive awareness of their brand proposition. Working with our video content agency partner, we delivered personalised one-to-one communications using video, email, lead scoring and dedicated landing pages. The results were undeniably positive: 233 high-value prospects were reached and 52 prospects – all at decision-maker level – engaged with the content we produced.
THE RESULTS
QliQ‘s campaign efforts generated 800 email opens and reached 233 director-level prospects, 51 of whom engaged directly with the campaign.
FIND OUT MORE
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