July 23, 2020


by: tim woodley


Tags: B2B Marketing


Categories: B2B Marketing

33 Industry Leading Marketing Tools for B2B Marketers

As a B2B marketer, how can you tackle the thousands of challenges and responsibilities you face each week? Technology, that’s how.

Today we’ve collated a comprehensive list of the latest marketing tools to help make your life as a B2B marketing professional much, much easier. There’s a lot here, from free browser plugins to paid suites of tools for better campaign management. Keep reading, fellow marketer…


Ahrefs is titan of the marketing community, to say the least. Ahrefs helps businesses by providing a range of toolsets for SEO analysis. Ahrefs has a range of well-known tools that B2B marketers can also use to improve digital performance, including their Keywords Explorer, Content Explorer, Site Explorer, Rank Tracker and Site Audit tools.

Ahrefs maintains a regularly updated blog article section, making it a go-to resource for individuals who are learning about SEO or refreshing their knowledge.


SEMrush is all-in-one digital marketing and SEO toolkit. It’s designed primarily for digital marketing professionals and focuses on tools and support for SEO, social media, PPC, content marketing and market research.

SEMrush is often used by B2B marketers and business owners, but it’s also used by agencies, partly for its tools that help with competitor analysis and shaping marketing strategies. It’s also used at enterprise scale, where it helps organisations with any of a diverse range of marketing challenges.

Google Sheets

Google Sheets is similar to other spreadsheet tools like Excel but boasts a range of advanced features that set it apart. A key distinction is that it’s a web-based tool, meaning it can be fluidly accessed from any location or device, including iOS and Android.

It’s also free! Google Sheets is part of the Google bundle of software that includes Google Drives, Slides and Docs. In short, it’s Google’s alternative to the Microsoft Office suite. Flexible, secure and worth a try if you’re looking for an alternative.


BuzzStream is software that is used for a variety of marketing purposes including outreach, digital PR, linkbuilding and content promotion. BuzzStream is useful in its ability to help marketers and business owners research influencers in their market automatically. It’s also able to track conversations sent via email and tweets, providing reminders to follow up important tasks.

Companies and agencies also use BuzzStream for its ability to provide a centralised database of opportunities where information can be stored and teams can collaborate on tasks and projects.


A rather nifty tool with a simple and valuable purpose: find email addresses. Hunter is used worldwide to help you connect with prospects and identify leads. It works by you simply entering a website URL of a company, after which it’ll provide you with a total number of email addresses found and examples of them.

There’s a free option you can sign up for, with paid packages that provide more searches per month and advanced options like priority support and full domain search results. An affordable tool for when you need to put your next sales list together.


Moz is one of the biggest names in SEO for a reason. The Seattle-based marketing software company has been around since 2004 and is known as the ‘go-to’ for anything to do with search engine optimisation. They’ve got a dizzying amount of informative and valuable content on marketing and SEO and, similar to Ahrefs, have a set of tools such as their Keyword Explorer which can help you to understand and improve your digital footprint.

Screaming Frog SEO Spider

The Screaming Frog SEO Spider is an ultra-handy tool for crawling websites. The Spider is a website crawler that helps you improve onsite SEO by extracting data & auditing for common SEO issues. Download & crawl 500 URLs for free, or buy a licence to remove the limit & access advanced features.

They also offer very useful log file analyser tools and a range of other marketing services.


Mailshake is used in what is referred to in sales and marketing as ‘cold emailing’. Similar to the well-known cold call, cold emailing is simply sending an unsolicited email to a lead. Mailshake, as is the case with many of the best marketing tools in the modern age, automates much of the cold emailing process.

This makes it a handy tool for scaling outreach when you’re limited on people power. You can pick from an ‘email outreach’ option for $59 a month or opt instead for a sales engagement package that’ll cost you $99/month.


Nobert is a tool that helps you find email addresses. Interesting for this offering is the fact that it’s available as a plugin for browsers like Chrome. That means you can conveniently and quickly scoop up email addresses for leads as you do other marketing activities like link-building or competitor analysis.

We like tools that sit within things like browsers; it makes staying on top of small, beneficial activities more consistent while you go through your working day. A thumbs up for this one. Subscription costs start at $49/month.

Majestic SEO

Another longstanding member of the Awesome Marketing Tools Club. Majestic is an important set of tools that allows for easy linkbuilding and the checking of backlinks for quality. Majestic helps marketers and business owners to clearly see linkbuilding data that helps them to optimise their linkbuilding activities.

You can register for free and the website allows you to do one free search without paying. After that, pricing begins at £39.99/month for the “lite” option and £79.99/month for pro, which has more gubbins.


HubSpot has been around for a while. Because we’re getting old, that means 2006. It’s an excellent and bustling community for marketers and business owners and provides an all-in-one location for sales and service software.

HubSpot is specifically well known for its stack of software that includes completely free CRM and a set of offerings for improving customer service, increasing sales and doing better at marketing in general.  HubSpot CRM is pretty well regarded for its ability to offer insights into customer behaviour and the data you collect and track.


MozBar is another handy tool that makes performing the “nice to have” marketing tasks much easier as you go about your day. Specifically, MozBar plugs into your browser (for free) to provide on-page access to the various link metric and site analysis tools that Moz offers.

It’s great for B2B marketers and SEOs and quite simply makes it much more convenient to see helpful and, in some cases, critical information without having to swap between tabs and losing that all-important flow state.


A very nifty tool that makes it easier and faster to compare the analytics and statistics of websites. SimilarWeb is cool because it lets you extrapolate data from web users who have given consent to have their web activity monitored. You can check the “stickiness” of your website (not our own phrase!) and also get information on keywords and demographics of visitors.

Starts for free, with pricing after that starting right at the enterprise level.


The famous and beloved organisation tool. Trello has grown and been refined over the years, standing today as an exceptional way to organise your activities in life and in business. The key draw of Trello is the easily customisable way in which you can create boards which contain cards, each of which can have comments, reminders and files attached to them.

Better yet, Trello can synchronise and work with a number of other apps, including Outlook. You can do a few for free; add more and you’ll need to pay for one of their pricing options. A classic tool.

Answer the Public

Answer the Public is a useful keyword tool that helps to present data in a more digestible manner.  It visualises search questions and suggested autocompletes in a “search cloud”. The data presented in the produced image is split into what the company refers to as the “5 Ws”, namely how, can, are, which and will.

You can use this website to help identify search terms that have high commercial intent, which is helpful for people who are preparing or refining paid search campaigns.


Software-as-a-service done right. Asana is a globally acclaimed collaboration and work management tool. It’s used by businesses in just about every industry there is, helping them to manage workflows and tasks flexibly and remotely.

It’s a great project and team management tool; it’s that simple. The basic option is proudly listed as “free forever” and the premium options and beyond begin at around £10 per month.


Marketing tools come in all shapes and sizes – and Boomerang proves that. Released by Instagram, it’s been leapt on by the business world for its ability to create adverts that are visually compelling and short in length. Boomerang videos, when used correctly, can provide even amateur users with content that is likely to provide exceptional engagement rates at an affordable price.

The app works by sequencing images which are then repeated backwards at a pace of one image per second. It creates a result similar to a gif, with the novelty and quality of the produced item helping to drive engagement.


Cision offers a suite of public relation tools that help users to distribute and monitor press releases. It also provides a means of analysing news and social media sites – a helpful branch of competitor analysis for use in your own marketing.

Public since 2017, Cision is now used globally by businesses to help them communicate with their audiences and prospective clients and customers. 

Google Calendar

Straightforward, useful, free. Google Calendar is one of the many high-quality tools provided by Google at no cost and it’s still valued today for being a great choice for time management and scheduling. You can use it and synchronise it across desktop, Android and iOS and it works well with other software including Trello. Nowadays it boasts some sophisticated features such as voice control and customisable daily agenda emails.


Keyword is special because it can help you shape your SEO strategy based on real user queries. Using actual search trends on Google, users are able to benefit from a list of thousands of different long-tail keywords. It does this by auto-generating Google search suggestions – neat.

It’s a free online tool and takes advantage of the Google Autocomplete feature. In the advanced version, you’ll get around twice the keywords and a set of additional features. Very handy and a great free option that’s still useful and not gated by a subscription.


More automation is always lovely; we all have a million things to do! Lemlist is the first automated email outreach platform. It’s powerful for sending cold emails at scale and has personalisation through images that can help to improve conversion rates quite significantly.

If your business model or present stage of work requires you to cold-contact a large number of leads, it’s a great tool to consider. Monthly, it’s $29 for the solo option or $49 for the gold, which has more team functionality. There’s a platinum option after that for $99 per month.

Link Prospector

Another particularly handy tool for your linkbuilding efforts.

Link Prospector works by finding and showing to you lists of potential partner sides. The unique draw here is that the software is able to trawl through and return a pretty impressive amount of data that you can work through to discern linkbuilding opportunities. Provided by Citation Labs, it starts off with a pay as you go model, with the monthly options kicking off at $47.


Monday is one of the more well-known workflow and team management software out there and for good reason – it’s pretty great. As a work OS, it promises greater productivity and collaboration through an intuitive user interface and a set of useful management and oversight features.

Another draw of Monday is that it’s customisable, whereas many other popular workflow management systems are locked in and inflexible in that regard. One of a range of well-designed and effective tools for empowering and managing teams.


Influencers matter. Working with them is a great way to reach a likely interested audience at scale. Pitchbox helps with that, acting as an influencer and blogger outreach and marketing platform that many B2B brands and businesses use each day.

Pitchbox helps you find influencers through a keyword system, helping you to get the contact information you need with minimal time and uncertainty. It’s great if you have a niche or diverse product set that you want to promote through social media in particular.


Reply brands itself as a “sales acceleration platform”, which is a fancy way to say it helps you automate many of the tasks in your sales process. One of the key draws of Reply is the fact that you can do this without really sacrificing personalisation, which is an important part of modern-day marketing.

It’s a great tool for use in cold contacting and outreach. Tasks, calls and emails made easier. Great stuff.


Scrapebox describes itself as the “Swiss Army knife of SEO”.  It offers a combination of link harvesting, movable type blog comment posting and pagerank checking. It’s got an emphasis on doing things at scale, making it quite useful for marketing agencies and owners of several businesses who manage part or all of their own SEO activities. It’s got blog outreach and, interestingly, a malware and phishing finder tool. Quite varied, quite useful!


Another free plugin very much worth talking about. SEOquake helps you to see organic search data in a very convenient manner. It works with Chrome, Opera and Firefox and shows parameters around any listing on a given SERP. Using this handy little freebie, you can examine internal and external links, compare domains and URLs and do a little on-site SEO auditing while you browse. Quite helpful and another tool that helps to remind you to do tasks that matter.


We’re spoiled for choice, aren’t we? SERPed is another suite of well-designed SEO tools. Key to this offering is the fact it’s designed to help you with projects that might exist across a variety of different social media networks. Using SERPed, you can more readily and consistently analyse search engines for social signals. The end result? A ranking boost for your website. A simple promise and a well-designed set of SEO tools.


Competitor analysis made easier. Can’t argue with that for a premise! Spyfu helps you download the most profitable keywords and ads your competitors are using. With this tool, you can search any domain you please and it’ll list in a clear and concise manner every single place they’ve appeared on Google – including keywords they’ve bought on Google Ads. It covers the last 14 years, which is quite impressive!

If you’re looking to dig into the competition’s minds and see what’s working for them, you can’t really beat Spyfu for what it provides. It’s a solid tool.

QliQ’s B2B Marketing Blog

Last but by no means least, it’s our very own B2B marketing blog. Packed with the latest industry news and insights, we keep our blog updated almost weekly.