Strategise > Advertise > Optimise > Nurture
Designed for business growth, Q Framework is a formal system for customer acquisition and retention.
From global brands to local SMEs, our clients report up to 10x higher rates of engagement compared with their existing marketing strategies.
It all starts with the Strategic Review. Here, we work closely with you to define a strategy and build a set of customer personas. Next, we’ll create a series of appealing messages to engage with prospective buyers as they pass through each stage of the framework.
The Right Messages at the Right Time
By leveraging the most powerful elements of your proposition, we’ll devise a six- to twelve-month plan designed to nurture your prospective customers towards the final stage of Q Framework – ‘evaluation and purchase’. Your new marketing strategy will be delivered to audience members at an individual level in accordance with our framework.
But what are the tools that make Q Framework so successful? A combination of content-led marketing campaigns, intelligent ad strategy and manual prospecting are used. As prospects reach the final stage of the framework we pass them back to you to conclude the sale.
A System for Growth
Operating on a pre-defined six- to twelve-month plan we nurture prospective buyers through each stage of the framework, initiating a dialogue using LinkedIn and email by providing valuable, relevant content to build individual relationships as we go.
Customer Persona > Target Audience > Messaging > Strategy
Establish a Need
Evaluate & Purchase
A series of content-led campaigns are launched to increase awareness of your brand and the proposition. This drives prospects through each stage of Q Framework with the eventual outcome of being ready to evaluate your solution and buy.
Customer Persona > Target Audience > Strategy & Messaging