Services:Consultancy, SEO, AdWords, Programmatic, Web Design
QliQ created a powerful online proposition and lead generation strategy to support QinetiQ’s sales and brand awareness goals. With the new strategy in place, QinetiQ achieved 527 qualified leads and a 30% improvement in conversion rates.
As a global leader in data security solutions, QinetiQ is a trusted FTSE 250 company, working with consumer names such as Volkswagen, BT, HMRC and Vodafone.
QinetiQ commissioned QliQ to deliver a new online proposition and build an end-to-end marketing strategy to improve product awareness, with the end goal of driving new enquiries to the company’s sales team.
Insight from a messaging workshop conducted at the beginning of the project enabled us to design, build and write a new 300-page global website. The site featured intelligent tracking systems to monitor user behaviour, with smart integrations into systems such as Pardot, Salesforce and Google Tag Manager.
Our team created a multi-channel digital campaign using Google AdWords (search), programmatic banner ads, LinkedIn sponsored content and YouTube ads. These channels generated vast amounts of exposure in the target market, helping QinetiQ drive high-value traffic to dedicated pages on the new website.
Specific messages were shown to prospects at each stage of the sales funnel. Search, Programmatic and LinkedIn ads targeted cybersecurity decision makers and, using a combination of content marketing and paid digital media, the campaigns drove prospects down the funnel.
Our campaigns helped QinetiQ reach new buyers at a fraction of the cost of their previous digital marketing efforts. In its first twelve months the campaign achieved:
- 30% improvement in conversion rate
- 1.4m viewable ad impressions
- 120,000+ site visitors
- 527 qualified conversions
For more information on how we can help you achieve the same results, call our team on 01635 800868 or contact us here.