Services:LinkedIn Outreach, LinkedIn Ads, Google Ads
QliQ created a powerful lead generation strategy to support QinetiQ’s sales and brand awareness goals. The strategy, which encompassed LinkedIn and Google Ads, achieved a 30% uplift in conversion rates generating 527 qualified leads.
QinetiQ, a global leader in data security technology with over 8,000 employees across Europe, works with known brands like Volkswagen, BT, HMRC and Vodafone.
QinetiQ commissioned QliQ to deliver a new online proposition and end-to-end marketing strategy to drive qualified sales opportunities to the client’s sales team.
Insight from a messaging workshop conducted at the beginning of the project enabled us to design and build a new corporate website for the client. The site featured intelligent tracking systems to monitor lead progress, with smart integrations into systems such as Pardot and Salesforce.
Our team created a multi-channel digital campaign consisting of LinkedIn, Google Ads and YouTube. These channels generated vast amounts of exposure in the target market, helping QinetiQ drive high-value traffic to dedicated pages on the new website.
LinkedIn and Google Ads were used to target decision makers with messages about QinetiQ’s offering. Whitepapers and webinars were used to position QinetiQ as a thought leader in their space, building trust with the target audience.
Our campaigns helped QinetiQ reach new buyers at a fraction of the cost of their previous digital marketing efforts. In its first twelve months the campaign achieved:
- 527 qualified conversions
- 30% improvement in conversion rate
- 1.4m viewable ad impressions
- 120,000+ site visitors
For more information on how we can help you achieve the same results, call our team on 01635 800868 or contact us here.