Services:Messaging Workshop, New Corporate Website
Identifying effective messaging isn’t always easy – what you stand for and what makes you different from the competition is key. To help Pixelnebula create a stronger proposition, and to support the launch of their new corporate website, QliQ conducted a messaging workshop to articulate its offering. The outcome of the work led to a 62% increase in user engagement.
With an enviable reputation for product excellence and great customer service, Pixelnebula’s custom-built digital signage solutions help companies like MoneySuperMarket, Vodafone and Heathrow Airport.
Pixelnebula chose QliQ to reinvigorate the company’s message, alongside a complete redesign and rewrite of their corporate website. Wordsmith services were also provided for other marketing materials such as their company brochure and product case studies.
A half-day messaging workshop was conducted with key members of the Pixelnebula team. We knew that, to bring their offering to life, it was vital to understand more about their marketing challenges, goals and future expansion plans. The messaging workshop revealed valuable information about the key strengths of Pixelnebula’s product offering and how the market perceived it.
Our team embarked on a total overhaul of Pixelnebula’s message and offering, rewriting their website and creating a new value-proposition that would help them engage with prospective buyers much more effectively.
Once the messaging and copywriting was complete our design team started work on a beautiful new website for Pixelnebula. A mobile responsive website was created, featuring the new brand language and messaging that we discovered during the messaging workshop.
Since its launch the new website has achieved a 62% increase in site engagement (measured by an increase in pages per session).
Ed Hinchliffe, co-founding director, said: “Working was QliQ was a pleasure. Alex, David and their team took a well-thought-out and structured approach to working with us, providing frequent updates and opportunities to provide feedback. We were absolutely thrilled with the results, which have laid an excellent foundation to our company’s marketing and messaging strategy”.
For more information on how we can help you reinvigorate your message, call our team on 01635 800868 or contact us here.