Ocean Village Marina
Client:Ocean Village Marina
Services:Programmatic, Search, Landing Pages
QliQ delivered programmatic and search campaigns to help MDL Marinas raise awareness of development at Ocean Village Marina in Southampton. The campaign created an outstanding volume of new leads and levels of brand awareness unmatched by other channels.
As one of the south’s most vibrant upcoming destinations, Ocean Village Marina boasts everything from world-class hotels and bars to superyachts and award-winning architecture.
MDL Marinas chose QliQ to deliver an awareness and lead generation campaign with the goal of promoting the location to locals, and to raise awareness of the marina as a premier destination for yacht owners.
To provide a consistent approach to messaging and branding, we created a campaign landing page with integrated e-brochure delivery system. Customers who needed more information about boat berthing and pricing would complete the form on the landing page, notifying the client’s business development team instantly.
Programmatic advertising targeted users interested in boating and yachting, while search advertising was used to engage with users who were interested in visiting the area and those who were searching for yacht berthing locations.
The campaign reached over two million people, boasting rates of engagement over 7% – way above typical benchmarks.
The campaign generated:
- 10,000 new landing page visits
- 3 million viewable ad impressions
- 144 unique requests for more information
- 52% enquiry to lead rate
QliQ continues to work closely with Ocean Village Marina on delivering similar marketing initiatives. For more information on how we can help you achieve the same results, call our team on 01635 800868 or contact us here.