Dods Group plc
Client:Dods Group plc
Services:LinkedIn Outreach, LinkedIn Ads, Landing Pages
QliQ produced a powerful LinkedIn lead generation strategy to help Dods reach decision makers in a crowded marketplace. With the new strategy in place, Dods Group achieved over £2m of business pipeline opportunities.
Founded in 1832, Dods is widely regarded as the most respected provider of political intelligence and data, serving over 950 brands in 16 countries.
Dods chose QliQ to deliver and manage a LinkedIn marketing plan to drive new-business leads and amplify the company’s brand with key decision makers.
Our mission was to find and engage with decision-makers through LinkedIn and other digital touchpoints. To achieve this, we conducted research to discover who the ideal prospects were and which channels they engaged with most frequently.
A multi-phase lead generation campaign was devised around our LinkedIn Outreach Framework. High-value content on key political issues was offered to prospects through the LinkedIn newsfeed. This was supported by Google Ads to help boost awareness. New leads were collected using dedicated landing pages. LinkedIn Outreach was conducted to reach prospects who had previously engaged with Dods, either through their events, training or via one of their thirteen publications.
We delivered the campaign in accordance with a strict content schedule planned around key political events. LinkedIn Outreach, LinkedIn Ads and Google Ads were used to promote campaign messages with the primary goal of generating leads in the most cost-effective way.
All told, the campaign achieved:
- More than 1.5m viewable ad impressions
- 9,000 visits to dedicated landing pages
- 279 marketing-qualified leads
- 48 product trial requests
- Total business pipeline worth £2,023,000
The campaign also played a central part in the client’s overall lead generation strategy, boosting awareness of their proposition to support the successes of Dods’ telesales team.
For more information on how we can help you achieve the same results, call our team on 01635 800868 or contact us here.