The internet has become the cornerstone of our global culture, but it seems only a short while ago that some households didn’t have the internet at all, let alone internet-enabled mobile devices.
- B2B Marketing
- Company News
- Paid Search
- Content Marketing
Headlines are awash with stories of targeted advertising. Phones seem to listen to us as we shop, and our Facebook feeds are flooded with curiously creepy ads that seem to know what’s on our mind as we browse so mindlessly!
Pay Per Click continues to evolve. Advances in the targeting of ads combined with improvements to campaign management have meant that campaigns are becoming ultra relevant, even in a business to business scenario.
By drafting the General Data Protection Regulation (GDPR) in January of 2012, the European Commission opened the floor for four years of intense debate on the practicality and interpretation of the new regulation.
A vast majority of successful B2B businesses use Pay Per Click (PPC) and paid search advertising to build on their lead generation efforts and capture the attention of potential buyers at a time when they’re most likely to buy.
According to analysis from marketing data firm Smart Insights, Google’s first page steals over 90% of all the clicks that happen on the search results pages.
Lead generation sits at the heart of many of our customers’ marketing strategies. The need for leads is what drives their sales and marketing funnel which, ultimately, is the foundation of their business growth.
With the text for new EU General Data Protection Regulation (EU GDPR) legislation agreed, it’s time for marketers to take action in preparation for the changes.
B2B marketers could be missing out on the acquisition of valuable additions to their marketing pipeline, according to data from Google this month.