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The internet has become the cornerstone of our global culture, but it seems only a short while ago that some households didn’t have the internet at all, let alone internet-enabled mobile devices.

June 15, 2018

Headlines are awash with stories of targeted advertising. Phones seem to listen to us as we shop, and our Facebook feeds are flooded with curiously creepy ads that seem to know what’s on our mind as we browse so mindlessly!

May 14, 2018

B2B companies are fortunate to have a wide range of channels available for advertising and reaching their audiences. This is a benefit and a curse!

July 27, 2017

Pay Per Click continues to evolve. Advances in the targeting of ads combined with improvements to campaign management have meant that campaigns are becoming ultra relevant, even in a business to business scenario.

June 29, 2017

By drafting the General Data Protection Regulation (GDPR) in January of 2012, the European Commission opened the floor for four years of intense debate on the practicality and interpretation of the new regulation.

June 28, 2017

Amidst the turbulence within the EU of late, a critical piece of legislation has arisen that threatens conventional marketing practices as we know them.

June 10, 2017

A vast majority of successful B2B businesses use Pay Per Click (PPC) and paid search advertising to build on their lead generation efforts and capture the attention of potential buyers at a time when they’re most likely to buy.

June 2, 2017

Lead generation sits at the heart of many of our customers’ marketing strategies. The need for leads is what drives their sales and marketing funnel which, ultimately, is the foundation of their business growth.

February 2, 2017