Amidst the turbulence within the EU of late, a critical piece of legislation has arisen that threatens conventional marketing practices as we know them.
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A vast majority of successful B2B businesses use Pay Per Click (PPC) and paid search advertising to build on their lead generation efforts and capture the attention of potential buyers at a time when they’re most likely to buy.
According to analysis from marketing data firm Smart Insights, Google’s first page steals over 90% of all the clicks that happen on the search results pages.
Lead generation sits at the heart of many of our customers’ marketing strategies. The need for leads is what drives their sales and marketing funnel which, ultimately, is the foundation of their business growth.
With the text for new EU General Data Protection Regulation (EU GDPR) legislation agreed, it’s time for marketers to take action in preparation for the changes.
B2B marketers could be missing out on the acquisition of valuable additions to their marketing pipeline, according to data from Google this month.
Available today, there are a number of important innovations in the world of Google Ads which take B2B marketing to a new level. We’ve taken the time to summarise the top three in this short article.
Researching and choosing keywords for your B2B marketing campaign might seem a straightforward exercise. We all think we know our own businesses well enough to choose exactly the right keywords.
It is said that Millennials, or Generation Y, are the most valuable demographic of all. For those who aren’t familiar, the is the demographic that encompasses people born between 1980 and 2000.