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B2B companies are fortunate to have a wide range of channels available for advertising and reaching their audiences. This is a benefit and a curse!

July 27, 2017

Pay Per Click continues to evolve. Advances in the targeting of ads combined with improvements to campaign management have meant that campaigns are becoming ultra relevant, even in a business to business scenario.

June 29, 2017

By drafting the General Data Protection Regulation (GDPR) in January of 2012, the European Commission opened the floor for four years of intense debate on the practicality and interpretation of the new regulation.

June 28, 2017

Amidst the turbulence within the EU of late, a critical piece of legislation has arisen that threatens conventional marketing practices as we know them.

June 10, 2017

A vast majority of successful B2B businesses use Pay Per Click (PPC) and paid search advertising to build on their lead generation efforts and capture the attention of potential buyers at a time when they’re most likely to buy.

June 2, 2017

Lead generation sits at the heart of many of our customers’ marketing strategies. The need for leads is what drives their sales and marketing funnel which, ultimately, is the foundation of their business growth.

February 2, 2017

Available today, there are a number of important innovations in the world of Google Ads which take B2B marketing to a new level. We’ve taken the time to summarise the top three in this short article.

September 7, 2016

Researching and choosing keywords for your B2B marketing campaign might seem a straightforward exercise. We all think we know our own businesses well enough to choose exactly the right keywords.

September 6, 2016