The internet has become the cornerstone of our global culture, but it seems only a short while ago that some households didn’t have the internet at all, let alone internet-enabled mobile devices.
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Headlines are awash with stories of targeted advertising. Phones seem to listen to us as we shop, and our Facebook feeds are flooded with curiously creepy ads that seem to know what’s on our mind as we browse so mindlessly!
The BrandZ Top 100 Global Brands report has just been released and it’s revealed some stark findings
B2B companies are fortunate to have a wide range of channels available for advertising and reaching their audiences. This is a benefit and a curse!
Pay Per Click continues to evolve. Advances in the targeting of ads combined with improvements to campaign management have meant that campaigns are becoming ultra relevant, even in a business to business scenario.
By drafting the General Data Protection Regulation (GDPR) in January of 2012, the European Commission opened the floor for four years of intense debate on the practicality and interpretation of the new regulation.
Amidst the turbulence within the EU of late, a critical piece of legislation has arisen that threatens conventional marketing practices as we know them.
A vast majority of successful B2B businesses use Pay Per Click (PPC) and paid search advertising to build on their lead generation efforts and capture the attention of potential buyers at a time when they’re most likely to buy.
According to analysis from marketing data firm Smart Insights, Google’s first page steals over 90% of all the clicks that happen on the search results pages.
It’s no secret that networking is a key to successful and sustained business.
If you associate social media with B2C brands, you’re not alone! That said, the use of B2B social media marketing is increasing at a rapid rate.
B2B marketing is infamous for changing swiftly. Staying up to date is a matter of improving your marketing strategies through regular research.
It’s a common misconception that B2B marketing campaigns are dry, dull and often littered with industry jargon
Marketing Innovation. Business Adaptability. There’s a famous Darwin quote…
Lead generation sits at the heart of many of our customers’ marketing strategies. The need for leads is what drives their sales and marketing funnel which, ultimately, is the foundation of their business growth.
It’s no secret that digital exposure matters more with every passing year.
With the text for new EU General Data Protection Regulation (EU GDPR) legislation agreed, it’s time for marketers to take action in preparation for the changes.
B2B marketers could be missing out on the acquisition of valuable additions to their marketing pipeline, according to data from Google this month.
Did you know that a simple text ad is often the most effective for B2B marketing campaigns?
