B2B companies are fortunate to have a wide range of channels available for advertising and reaching their audiences. This is a benefit and a curse!
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‘B2B Marketing’ Category
By drafting the General Data Protection Regulation (GDPR) in January of 2012, the European Commission opened the floor for four years of intense debate on the practicality and interpretation of the new regulation.
According to analysis from marketing data firm Smart Insights, Google’s first page steals over 90% of all the clicks that happen on the search results pages.
Lead generation sits at the heart of many of our customers’ marketing strategies. The need for leads is what drives their sales and marketing funnel which, ultimately, is the foundation of their business growth.
With the text for new EU General Data Protection Regulation (EU GDPR) legislation agreed, it’s time for marketers to take action in preparation for the changes.
B2B marketers could be missing out on the acquisition of valuable additions to their marketing pipeline, according to data from Google this month.
Researching and choosing keywords for your B2B marketing campaign might seem a straightforward exercise. We all think we know our own businesses well enough to choose exactly the right keywords.
It is said that Millennials, or Generation Y, are the most valuable demographic of all. For those who aren’t familiar, the is the demographic that encompasses people born between 1980 and 2000.